Typeform vs. Gravity Forms

The main difference between Typeform and Gravity Forms lies in their platforms. Typeform is a standalone tool that emphasizes interactive forms and can be used on any website. Conversely, Gravity Forms is a form-builder plugin that offers deep integration with the WordPress ecosystem.

Comparing Typeform vs. Gravity Forms

Platforms Supported Cloud Storage Integration Custom Branding Pricing
Typeform Windows

Google Workspace, HubSpot, Slack, Zapier, Zoho, DropBox, and more.

 Yes Starts at $25 per month
Gravity Form





Google Workspace, HubSpot, Slack, Zapier, Zoho, DropBox, Box, and more.

Yes Starts at $29 per year

Core Functionality

Let’s delve into their fundamental features to start our comprehensive Typeform vs. Gravity Forms comparison.

Typeform is known for its conversational forms, high level of customization, wide variety of question types, enterprise features, and tracking form performance. It presents questions one at a time and uses smart logic to tailor subsequent questions based on previous answers.

On the other hand, Gravity Forms provides a drag-and-drop visual form builder and supports conditional logic. This allows for the configuration of forms to show or hide fields, sections, pages, or even the submit button based on user selections.


Typeform offers several robust security features to ensure the safety of user data. They offer encryption and up-to-date antivirus software that reports to a centralized control system. As part of their continued efforts to enhance security, they have introduced a feature that enables end-to-end encryption of responses.

Gravity Forms also offers several security features aimed at protecting data and maintaining the integrity of the forms. Some key security features include automatic and background updates, ensuring the software is always up-to-date with the latest security patches.

Fine-grained user permissions allow administrators to control who has access to different parts of the Gravity Forms system. The requirement for users to log in and anti-spam protection is also in place to enhance security further.


Typeform’s compliance features include adherence to several international standards. They are certified by HIPAA, ISO, and SOC 2. Additionally, they have been successfully audited for compliance with the GDPR. Typeform also offers features that help users stay GDPR compliant.

On the other hand, Gravity Forms only offers compliance features for its user base. The plug-in helps users stay in compliance with GDPR by allowing full control over where visitor data is stored. There’s also a HIPAA add-on that ensures compliance with HIPAA regulations by securely handling sensitive patient data.

Reporting and Analytics

Typeform offers reporting and analytics features. It provides an Insights section for detailed performance analysis and integrates with Google Analytics for tracking typeform activities. Users can create and share automatically generated reports of their typeform responses. Additionally, it supports integrations with tools like Hevo Data, Airbyte, Fivetran, and KPIBees for more advanced analytics and data visualization.

Similarly, Gravity Forms provides reporting and analytics as well. It offers add-ons such as GFChart and GravityCharts. These allow users to create visual charts and graphs from form submissions and turn data into knowledge. Users Insights also offers a reports feature for Gravity Forms to help visualize and analyze data. Additionally, Gravity Forms has a Google Analytics Add-On that allows users to track the performance of their forms.

Customizable Branding

Typeform offers customizable branding features. Users can apply their organization’s visual assets to their forms through brand kits. These allow the upload of logos and the setting of color palettes. Users can also create custom themes and tweak the design. Moreover, Typeform has settings that allow users to customize interface messages and add UTM tracking.

Gravity Forms also has customizable branding features. Users can create designs for their forms with the Styles and Layouts add-on, which uses WordPress Customizer to provide styling options. But with the release of Gravity Forms 2.7, form styling has been made easier with new themes and styling options.

Workflow Automation

Typeform provides a no-code workflow automation platform that allows users to automate their Typeform processes with simple drag-and-drop actions. Moreover, users can integrate Typeform with their business apps and visually build interactive workflows without writing code.

Gravity Forms also boasts workflow automation features. It has an add-on called Gravity Flow, allowing users to automate routine form-based business processes. This add-on is designed to help streamline workflows and assign tasks. Gravity Flow works on top of the Gravity Forms plugin and helps automate all processes applied to a form.

Customer Support

Let’s explore their customer support capabilities to conclude our comparison of Typeform vs Gravity Forms.

Typeform provides a comprehensive Help Center with guides and FAQs, a community forum for discussions, and a contact form to submit specific queries or issues. Live chat support is also available for users with a Business or Enterprise plan. Response times may vary depending on the user’s subscription level and the nature of the issue.

Gravity Forms users can access support via their Help page and open a support ticket for general inquiries or account-related issues. They can also participate in their community forum for discussions. They also offer an integration with Help Scout for managing customer queries and a ‘Get-in-Touch’ Contact Form Template for website visitors.

Fill is the Best Alternative to Typeform

In the crowded landscape of handling digital documents, Fill emerges as the best alternative to Typeform. 

Secure eSignature

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Dedicated Mobile Apps

 Seamlessly manage your forms and signatures on the go.


User Friendly

An intuitively designed platform with easy navigation, making it usable by anyone.

Over 1 million satisfied users.

With an average of 4.6 and 4.9-star ratings on Google Play and Apple App Stores, Fill is the best electronic signature platform for individuals and businesses. It’s an eSignature solution trusted by millions of users.

Sarah I. Manager Banking
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The software is very easy to use and fill out all required fields.
Candace P.Teacher
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The NEXT feature was helpful. The fonts were large and easy to read.
Troy T.Director of Operations Hope Center Emergency Shelter
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very easy 2 fill and complete seems to be a nice product despite this force review
Enrique J.Owner Real Estate
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Simple format easy to place information once figured out how to use spaces instead of tabs
Marie L.Owner Real Estate
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Product is simple and easy for an employee to use.
Small business
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The most helpful part is i can easily manage track and esign documents.

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