Wufoo vs. Google Forms

Wufoo vs. Google Forms

The main difference between Wufoo and Google Forms is their pricing models. Wufoo is a paid form builder that offers advanced features and a wide range of design customization. Google Forms, on the other hand, is free to use and provides basic form-building capabilities.

This article will explore additional differentiators between Wufoo vs. Google Forms.

Comparing Wufoo vs. Google Forms


Platforms Supported

Cloud Storage


Custom Branding







Google Workspace, HubSpot, Slack, Zapier, Zoho, DropBox, Salesforce, Mailchimp, and more.


Starts at $14 per month

Google Forms





Google Workspace, HubSpot, Slack, Zapier, Zoho, DropBox, Box, Google Drive, and more.



User-Friendly Interface

Let’s start our in-depth comparison of Wufoo vs. Google Forms by evaluating their user-friendly interfaces.

Wufoo is known for its easy-to-use interface. The user-friendly interface makes it easy to create new forms and set up permissions. Furthermore, Wufoo has tried simplifying its form-creation process with features like branching and conditional logic, which we’ll discuss later in the article.

Google Forms is also recognized for its intuitive and straightforward interface. Users can quickly create forms, surveys, quizzes, and more. Google Forms’ clean design and easy-to-understand tools make it accessible for all skill levels. Its integration with other Google products like Google Sheets and Google Drive also improves user-friendliness.


Wufoo allows users to customize their forms with their branding. Users can add their organization’s logo and brand elements to their forms. They can customize the colors, fonts, and styles of different elements on their forms and reports using themes.

Additionally, Wufoo provides advanced customization options through Custom CSS. This enables users to customize the look of their forms beyond what’s possible with the Theme Designer.

Google Forms also offers some degree of custom branding. Users can change the color scheme and font of their forms. They can also add their own images or logos to the header. However, Google Forms does not offer as many customization options as Wufoo.


Wufoo offers a wide variety of templates to help users get started. These templates cover registration forms, survey forms, online invitation templates, lead generation forms, and online order forms.

Google Forms also provides a selection of templates that users can utilize for various purposes. These include surveys, RSVPs, quizzes, feedback, and more. These templates are customizable, allowing users to add, delete, or rearrange questions as needed.

Responsive Design

Wufoo’s forms are responsive and optimized for any device. They also provide tips and guides on how to optimize your mobile forms and build mobile-responsive forms that look great on any platform.

Google Forms is also designed to be responsive. This means whether users view or fill out a form on a desktop, tablet, or smartphone, the form will automatically adjust to fit the screen size. This ensures that users have a smooth and consistent experience across different platforms.

Conditional Logic

Wufoo offers a feature called conditional logic and branching. This allows users to create dynamic forms that change based on the responses given by the form filler. Users can set up conditional field rules and branching paths to hide or show certain fields based on previous responses. This makes the forms more interactive and tailored to each user’s experience.

Google Forms also provides conditional logic functionality. This feature allows form creators to direct respondents to different pages in the form based on their answers to previous questions. This way, respondents only see the questions that are relevant to them. This can make the form-filling process more efficient and personalized.

Real-Time Notifications

Wufoo offers several ways to get real-time notifications. Users can set up notifications to be alerted when someone submits a form or when a comment is added to an entry. Wufoo also integrates with platforms like Pusher and Notifo for real-time messaging and push notifications. They also provide WebHooks, which allows users to receive push notifications to their apps.

Furthermore, Wufoo has integrated with MailChimp to send real-time notifications and with Pushbullet, which makes it easy to push notifications to smartphones and computers.

On the other hand, Google Forms provides real-time notifications through email. Whenever a user responds to a form, the form’s creator can receive an email notification. This feature can be enabled or disabled in the form’s settings. It’s worth noting that while Google Forms does provide real-time notifications, it doesn’t have as many integrations or options for push notifications as Wufoo.

Reporting and Analytics

Wrapping up our Wufoo vs. Google Forms comparison, let’s look into their reporting and analytics capabilities.

Wufoo provides analytics and reporting features. Users can create embeddable graphs, charts, and reports based on the data collected by their forms. The Analytics page shows overall statistics and information about a form, including page views, entries, conversion rate, error score, and average time.

Additionally, Wufoo’s Report Builder allows users to design reports based on a specific period. Wufoo also integrates with Google Analytics for goal tracking.

Conversely, Google Forms provides basic reporting and analytics capabilities. Once a form is submitted, the responses are collected in real-time and can be viewed in a summary format that includes charts and graphs. You can also view individual responses or download all responses to a Google Sheets spreadsheet or a .csv file for further analysis.

Wufoo vs. Google Forms

Fill: The Best Alternative To Wufoo

While Wufoo has proven itself as a strong option, it may not meet all the needs of businesses looking for more comprehensive features. This is where Fill comes in as a compelling alternative to Wufoo.

Fill’s commitment to security is noteworthy. Unlike Wufoo, Fill adheres to the Health Insurance Portability and Accountability Act (HIPAA) standards. Any health-related information processed through Fill is managed with utmost care, ensuring confidentiality and integrity.

Fill also offers dedicated apps for iOS and Android devices. This level of accessibility can significantly improve workflow efficiency and response times. In contrast, Wufoo is only accessible on mobile via a web browser. This may limit its usability for those who prefer app-based interfaces.

Your journey to enhanced productivity begins with Fill. Sign up for a free trial today.

Andria Pacina

Related Stories

Foxit vs. Bluebeam

Foxit vs. Bluebeam

The main difference between Foxit and Bluebeam lies in their user interface. Foxit is more user-friendly, while Bluebeam has more advanced features and a steeper learning curve. Foxit offers an easy navigation experience, while Bluebeam caters to users needing advanced PDF editing.

PDFsam vs. Adobe Acrobat Pro

PDFsam vs. Adobe Acrobat Pro

The main difference between PDFsam and Adobe Acrobat Pro lies in cloud storage and mobile compatibility. PDFsam lacks cloud storage and mobile apps. In contrast, Adobe Acrobat Pro offers cloud storage and robust mobile compatibility.

PDF-Xchange vs. Nitro

PDF-Xchange vs. Nitro

The main difference between PDF-Xchange vs. Nitro is the latter's advanced features and user-friendly interface. Nitro excels in text editing, merging, annotation, watermarking, and OCR. Conversely, PDF-Xchange is more economical, making it suitable for budget-conscious users.

Get great articles direct to your inbox

    We’ll never share your details with third parties.
    View our Privacy Policy for more info.