How To Write Mobile Marketing Proposal: Step-By-Step-Guide and Free Template

Mobile Marketing Proposal

Without a doubt, writing an effective marketing proposal is the best way you can win clients. This is why it is always good to know how to write a mobile marketing proposal, especially if you are planning to join this field. 

If you’ve never written a proposal in the past, this step-by-step guide will help you know the basics of writing one. At the same time, you’ll get to know which parts of the proposal you need to pay extra attention to. 

Mobile Marketing Proposal

Step-by-Step Guide On How to Write a Mobile Marketing Proposal

When you’re writing a mobile marketing proposal, you need to make sure that it is carefully drafted and specific to what your prospective clients are looking for. Otherwise, you’ll end up making a generic proposal that won’t captivate clients. 

Here are some things you need to keep in mind when writing a proposal:

Identify the goals

Before anything, you have to make sure that you have identified the organizational goals of the company you are proposing to. You need to make sure that your goals are aligned so you can assess what they are looking for. 

This will also allow you to make a calculated approach in drafting a strategy and campaign.

Conduct competitor research

Avoid going in blind by doing extensive research on the competitors of your prospective client. This will allow you to identify where they are at on their mobile marketing strategy. 

Understand the users

Spend some time getting to know the target audience of your prospective client. This will allow you to nail down their target personas

Aside from their geographic and demographic characteristics, you need to identify where the users are most present and which devices they are using. 

By knowing these things, you’ll be able to learn how to create a mobile marketing proposal that will attract prospective clients. 

Download Free Mobile Marketing Proposal

Drafting a mobile marketing proposal from scratch can take time to do. This is why it is best to use a downloadable template that you can easily edit. 

Fill’s mobile marketing proposal template contains a breakdown of toolkit, services, packages, and other information that you’d typically have to write on your own. Using the template, you can save time writing the proposal and focus on researching potential campaigns that your prospective client can use. 

Mobile Marketing Proposal

Components of a Standard Mobile Marketing Proposal

So what are the things you need to include when writing a mobile marketing proposal? Remember to include these standard components so you can clearly present your proposal that will wow your potential clients:

Cover page

The proposal should start with an introduction on who you are and what your company can do for your potential client. 

Your cover page should be striking enough that your potential client will be wowed and impelled to work with you.


In the background page, you should convince your potential client to hire you for the campaign you intend to do. This is where you will put all your research into good use. 

You will need to highlight your potential client’s pain points and include a description on how you can address these. 

Mobile Marketing Proposal


Also, remember to include why you are the right fit for their campaign by identifying specific measures that you will be leveraging to help them grow. 

You can also include a section of your deliverables and schedule for these. 


Write down the potential mobile marketing packages you plan to offer as well as your proof of completing these packages in a timely manner. 


Clearly present the pricing options of the prospective client. You can also include an interactive pricing table and make them choose the one they are most comfortable with. 


Lastly, you should include your contract terms, fine print, and the terms and conditions. Leave space for a signature that you can both sign once you are ready to start the campaign. 

By including these things in your proposal, you’ll be able to make a formal proposal to your prospective clients. 

Utilizing Fill for Your Mobile Marketing Proposal

Stop wasting time in your process of mobile marketing proposal creation. You need to focus on the things that matter most– researching your potential clients and talking to them. 

By using Fill’s mobile marketing proposal template, you won’t need to learn how to draft a mobile marketing proposal from scratch. Sign up for a free account today to see the template in action and how it will be able to save your time in the process. 

Andria Pacina

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