How to Draft an App Development Proposal and Score a Client

App Development Proposal

These days, there’s an app for almost anything. And surely, you’ll want to offer your services in developing a mobile app to prospective clients. Since not everyone knows how to create an app, this is where you step in. 

But to gain a client, you must know how to draft an app development proposal. This is how you introduce yourself to potential clients and gain a new project.

If you don’t know how to write one, this article will help you out.  

How to Write App Development Proposal?

If you’re in the field of app development, a proposal serves as your initial interaction with prospective clients. A well-crafted proposal creates a balance between enticing clients to hire you and setting realistic expectations.

Knowing how to create an effective proposal can open your business to a world of possibilities. But there’s really no secret to creating a perfect proposal. You can use these tips to create a convincing document: 

1. Know what your client wants

If you want a potential client to hire you, it’s important to clearly grasp what they want. This is the best way you can really capture your client’s big idea and develop an app out of it.

Some of the questions you can ask include the following:

  • What issues does this app aspire to address?
  • What are the app’s short and long-term goals?
  • Are there pre-existing digital platforms or backend frameworks in place?
  • Is there an existing competitor app with similar features?

Your prospective client’s answer to these questions can serve as your foundation for planning the app to create. By involving your client in the development process, you can create a tailored proposal that addresses their needs.

2. Conduct insider research in the industry

When you’re drafting an app development proposal for your client, you want to establish yourself as a professional. This means that you’ll need to convince your potential clients that you know what they need. 

In some cases, this simply means that you’ve done extensive research on their goals for their app. It can also mean looking through existing apps that may reflect the functions they are hoping to offer.

With this knowledge, you can create an in-depth proposal that pinpoints their ambitions. It will also help them know that you are ready to execute the project the way they want it to.

App Development Proposal

3. Set clear expectations

It may be tempting to convince your potential clients that you can do anything just so you land a contract. But this isn’t a good practice in to follow. 

Always set clear and realistic expectations that you know you can meet. Don’t promise a deadline or timeline that doesn’t work with your capabilities.

It’s better to wow your clients than to overpromise and not be able to meet these goals.

4. Add a call to action (CTA)

Don’t forget to include a call to action (CTA) at the end of your proposal. After presenting a proposal to a potential client, you’ll want to give them clear options on what they should do next. Some of the CTAs you can include are:

  • Signing a contract
  • Kicking off the project’s development phase
  • Discussing the project fee and schedule for payments

Essentially, a call to action tells your client what happens next after they are on board with your proposal. So, make your document count.

Using an App Development Proposal Template

The app development proposal creation process can eat up most of your time, especially if you’re doing it from scratch. Instead of writing a new one every time you send out a proposal, you can use a template.

These typically include the essential information you’d normally find on a proposal. All you need is to customize it with your details, and you’ll be ready to collaborate with your readers remotely. 

Once you have identified the client’s app ambitions, you can start crafting ideas that try to solve the problem. If you present too many features in the app to try to impress a client, it could backfire on you. The app you create might end up being ineffective. 

App Development Proposal

How Fill Can Help Write an App Development Proposal

When writing an app development proposal, always make sure that you have done your research. This will help potential clients know that you thoroughly understand what they are hoping to achieve.

You can use Fill’s template gallery to help you save time in drafting the proposal. After customizing the template, you can send it to your potential clients for online signing.

Sign up for a Fill account today.

Andria Pacina

Andria is a seasoned content writer, specializing in document management solutions and HIPAA compliance, providing valuable insights for businesses and professionals alike.

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