Email marketing is another powerful tool for inbound marketing strategies. It allows companies to build relationships with prospects and customers by delivering relevant information, such as promotional offers or product announcements. With email campaigns, companies can easily segment their customer data based on certain criteria such as age, location and interests, enabling them to target messages to specific audiences. Additionally, it provides valuable data that can help inform future decisions, such as open rates and click-throughs. Through automated emails triggered by customer behavior, companies are able to nurture leads and convert them into customers more efficiently.