Branding proposals are a critical component of any successful marketing and branding campaign. They help set the expectations between both parties, ensure that everyone is on the same page and pave the way for a productive working relationship.
A well-crafted brand design proposal template can truly make or break an agency’s chance at winning new clients, especially with larger companies that have more resources and higher expectations.
It might seem like a daunting task but with this free brand strategy proposal template from Fill, you can get proposals in front of prospects quickly and easily. Here, you’ll find all the necessary sections and elements – from the executive summary and company background to brand discovery and sign-off – to help you create a proposal that stands out from the rest.
This brand strategy proposal template is designed so that you can tailor it to fit any type of branding project. You can simply fill in your company name, project details and contact information, and provide a brief overview of your approach, timeline, and budget. This will give your potential customer a clear roadmap of what to expect if they decide to work with you.
The next section should offer a detailed explanation of your branding guidelines or branding strategy. Here, you can discuss the targeted audience, the key message you’ll be sharing, the design and layout of the project, and any additional elements that will contribute to its success.
Going beyond the basics, you should also include a few examples of how similar projects have worked out in the past. Showcase your expertise in the field and demonstrate why you’re the best fit for the job. Include a few visuals – such as screenshots, photos and other images – to illustrate your point and draw the customers’ attention.
Before you wrap up your brand proposal, make sure to thank your potential customer for considering your offer. It’s also a good idea to set their expectations before the project kick-off. Give them an estimate of how long it will take so they can plan accordingly.
Finally, the last part of your proposal should cover additional relevant information. Include any policies or legal details that they should be aware of, such as confidentiality agreements and payment terms.
Now, all you need to do is sign off on your proposal and seal the deal. Make sure you include your contact information and make yourself available for any questions they may have. With this free brand strategy proposal template, you have everything you need to create a proposal that stands out and makes a lasting impression. You can be sure that your potential customers will take notice and be more likely to choose your business for their branding project.
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