SurveyMonkey vs. Google Forms

SurveyMonkey vs. Google Forms

The main difference between SurveyMonkey and Google Forms lies in their capabilities for customization. SurveyMonkey allows you to easily tailor your forms with different colors, logos, and fonts. On the flip side, Google Forms offers basic customization options.

Read on to discover more differences between these two form-filler services.

Comparing SurveyMonkey vs. Google Forms

 Survey CapabilityReal-Time NotificationsSpam ProtectionPayment Support
SurveyMonkeyOffers detailed and complex survey formsAdvancedYesSupports major credit cards and PayPal
Google FormsSimple survey processBasicYesSupports Visa, MasterCard, and American Express

User-Friendly Interface

If you’ve ever wondered about SurveyMonkey vs Google Forms regarding usability, you’re in for a treat. Both services are designed with the user in mind, aiming to make building and distributing surveys as easy as possible. 

Google Forms is user-friendly, integrating flawlessly with other Google services. It allows swift creation, sharing, and analysis of surveys. However, for more complex surveys, it may need more flexibility.

SurveyMonkey may initially seem more complex due to its numerous features. However, its design is relatively user-friendly. It offers various customization options, making it ideal for businesses with unique data collection requirements.


When comparing Google Forms vs. SurveyMonkey, one area that we should focus on is customization.

SurveyMonkey lets you easily customize your forms with colors, logos, and fonts. It makes your forms look more professional.

While Google Forms provides basic customization, like altering themes and colors, it must be more comprehensive than SurveyMonkey. It falls short, mainly if a sleek, professional look and feel to your forms are a priority.


SurveyMonkey shines with its comprehensive collection of ready-to-use templates. It makes it effortless, especially for beginners, to begin crafting their surveys. These templates cover various categories, simplifying the survey initiation process.

Google Forms, on the other hand, provides a more minimalistic approach. While it does offer predefined templates, the selection is less broad and specialized than SurveyMonkey’s.

But this could be a bonus for users who like to start fresh and crave more creative control.

Therefore, regarding template availability, your choice between SurveyMonkey and Google Forms would depend mainly on your preference for customization against convenience.

Conditional Logic

Conditional logic, often referred to as “Skip Logic” or “Branching,” is a feature that allows you to customize your survey for each respondent based on their previous responses. 

If you’re looking at SurveyMonkey vs. Google Forms, you’ll find that SurveyMonkey stands out for its robust features. It lets you make detailed decision trees in your survey, offering a custom experience for each person taking it. Plus, extra conditions such as ‘pipe answers’ and ‘quota balancing’ are excellent for constructing precise surveys.

Google Forms, on the other hand, quickly catches up with its simplicity and efficiency. The Conditional Logic is more sophisticated than it is on SurveyMonkey, but it is efficient enough for simple surveys and queries.

In Google Forms, you can easily decide which question to show next based on the respondent’s answer to the current one, making it user-friendly for straightforward surveys. 

Survey Capability

Google Forms provides a straightforward and robust platform that enables you to design diverse questions, ranging from multiple-choice to unrestricted responses. Its seamless integration with other Google services makes teamwork simple. Nonetheless, Google Forms falls short in supporting more intricate question formats such as matrix or ranking questions.

As an alternative to Google Forms, SurveyMonkey stands out with its vast array of question types and ready-to-use surveys. It’s ideal for detailed or complex surveys. Additionally, it offers unique features like skip logic and randomization, which can be essential for more extensive or specialized research.

Regarding survey capabilities in the SurveyMonkey vs. Google Forms debate, choose SurveyMonkey if you need comprehensive analysis.

SurveyMonkey vs. Google Forms

Real-Time Notifications

SurveyMonkey excels by providing advanced real-time notifications. You’re instantly notified when a survey is completed.

Plus, SurveyMonkey provides customizable alerts. These notifications can be set up to alert you based on specific responses, enhancing your ability to react quickly to critical feedback from your audience.

On the other hand, Google Forms also offers real-time notifications, but its function is notably basic. You get an alert every time a new response is submitted, but there’s no capacity for customized alerts based on answer choice.

Regarding real-time notifications, your choice between SurveyMonkey and Google Forms may come down to how much customization and detail you want in your alerts.

Reporting and Analytics

SurveyMonkey is your best choice if you’re looking for in-depth data analysis. Thanks to its user-friendly features, such as data filters, cross-tabulation, and trend tracking, it’s all. It makes finding insightful data effortless, enriching your overall data interpretation process.

On the other hand, Google Forms provides basic reporting features that are easy to understand, making it convenient for quick overviews and simple analysis.

Google Forms displays the data in pie charts and bar graphs, allowing a straightforward visual representation of the collected data. However, for sophisticated statistical analysis, you should use it in conjunction with Google Sheets. 

When comparing SurveyMonkey vs. Google Forms in the context of reporting and analytics, SurveyMonkey offers more powerful tools and is better suited for complex surveys and research.

Workflow Automation

As a Google Forms alternative, SurveyMonkey not only lets you create and distribute surveys, but it also simplifies your work with convenient features.

These include tracking respondents, generating scheduled reports, and exporting data. It streamlines your tasks into a near-automated work system. By doing so, SurveyMonkey enhances efficiency and significantly lightens your analysis and decision-making load.

On the other hand, Google Forms integrates beautifully with various Google Suite products. It provides simple yet efficient workflow automation. You can set Forms to automatically collect responses to Google Sheets, allowing real-time notifications and tracking.

Fill: The Best Alternative To SurveyMonkey

You may have been using SurveyMonkey and are considering other alternatives. Let us introduce you to Fill.

With Fill, you can select from a wide range of expertly designed templates. You can also customize your own to match your brand’s look. This way, your company branding is seamlessly reflected across all forms, providing a unified experience for your respondents.

Fill makes it easy for customers and stakeholders to provide feedback, whether requests, complaints, or suggestions, which is elemental in online engagement.

As a SurveyMonkey alternative, Filling out forms with Fill is designed to wrap up in under 10 minutes. It encourages more participation and completed submissions from your audience. 

One of the standout features of Fill is its significant time efficiency. The platform lets you reuse these digital forms, sending them seamlessly to as many respondents as you need.

Create an account and book a demo today to learn more.

Andria Pacina

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