How To Create SEO Proposal: Step-By-Step-Guide and Free Template

A client is the lifeblood of every SEO practitioner. For your business to survive, you need to know how to write an SEO proposal that stands out. 

But what exactly do you put in an SEO proposal? How do you write a proposal that will land you a new client? In this article, we’ll teach you some of the important things you need to include in an SEO proposal. 

How to Write an SEO Proposal

Think of an SEO proposal as your agency’s sales pitch. It just might be your only chance to convince a new client to bring you on board for a campaign. 

Because of this, you have to make sure that you carefully create the proposal and do your research. When you’re writing an SEO proposal, you need to customize it to fit the particular client you are proposing to. 

So, what exactly does an SEO proposal include? The secret to landing more clients is to personalize your proposal. Spend some time creating the perfect proposal by making sure your agency is different from the others. 

SEO proposal

Download a Free SEO Proposal

You don’t have to spend countless hours crafting an SEO proposal for a client. Instead, you can use Fill’s proposal template for digital marketing and SEO so you can save time in writing one. 

While it’s okay to use an SEO proposal template to help you with the overall structure, you need to make sure that the content of the proposal has been customized to each client you are pitching to. Otherwise, you won’t be able to impress your potential clients.  

You can use our SEO proposal template as a starting point when you’re doing SEO proposal creation. Just remember to customize your proposal for every potential client you may have so that it addresses what they are looking for. 

Components of a Standard SEO Proposal

On the other hand, if you decide to write your own SEO proposal from scratch, you’ll need to know what you to include. Here is a step-by-step guide on the components of a standard SEO proposal:

Potential client’s industry

Begin drafting SEO proposals with your prospective client’s industry to show that you know what his business is about. This will include the following:

  • Keyword research – Choosing and grouping keywords according to different categories. Make sure to segment these based on the device and to include the search volume for each keyword.
  • Competitor overview – Identify your potential client’s competitors who are selling products and services that are similar to him. Present their visibility based on search rankings and volumes.
  • Business category overview – Pick out keywords that best describe the category. Highlight how each of these categories has its own competitors.

Organic traffic

Please take a look at the potential client’s current organic traffic to see where their strategy stands. At the same time, this will allow you to come up with ideas on how you can improve their SEO traffic.

You can also take a peek into the keywords they are already using and which of these are helping drive business to the client. 

SEO Proposal

SEO forecast

Once you’ve gathered the above information, you can create an SEO forecast that your potential client can easily understand and verify. This will include the following information:

  • Estimate how their business can grow in terms of clicks and conversions instead of focusing on rankings.
  • Compare the client’s SEO budget and the cost of PPC marketing. Make him understand how organic search can help his business too. 

Remember to highlight that this is simply a forecast based on assumptions. 

Reporting frequency

Business owners expect implemented changes to happen right away. But in SEO, this doesn’t happen overnight. As an SEO expert, it is your job to set expectations and be honest about your strategy. You also need to explain how often you will track the performance of the strategy and report these to him. 

Investment & timelines

In this section, make sure to include your potential client’s budget and how much they should allocate for the SEO strategy to work. Not only that, you have to provide a timeline for when they can start to see the results they are looking for.

Remember: you’re the SEO expert they’re looking for, especially if they don’t know a thing about how SEO works.

Utilizing Fill for Your SEO Proposal

Now that you know how to draft an SEO proposal, you can start creating one to submit to prospective clients. Sign up for a free Fill account so you can save time by using our proposal template digital marketing and SEO.

But remember: you’ll land more clients if your proposal is personalized, detailed, and well thought out.

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